Tuesday, 12 April 2016

Kentucky Fried Chicken (3)


With the first franchise in salt lake city going well, Harland went on the road to sell his recipe to restaurants, but he had to go right back to basics. He spent lots of nights sleeping in the back of
his car to save up money to buy cookers the next day should in case someone took a franchise.

It was also the case of all hands on deck as his wife supported him in every aspect he wanted her to.

With a perfect understanding in existence between them, they turned their garage into their warehouse.

Harland came up with a package he would sell to restaurants: the recipe, a pressure cooker, carryout cartons, and advertising materials. He persuaded existing restaurant owners to add the KFC Formula to their menus.

The hard work paid off and the concept known as Kentucky Fried Chicken took shape and quickly became a fast food sensation. Soon enough the recipe was franchised to more than 600 outlets in the USA and Canada.

He visited independent restaurants throughout the USA, doing a spot of what he called ‘Coloneling’-ensuring that customers were happy and that move marked a turning point in the business in more ways than one.

Expansion wasn’t his sole growth strategy; he constantly sought to innovate the business.

The first takeaway offered at a restaurant in Jacksonville, was inspired by his daughter, Margaret. The chicken began to be sold in what they referred to as ‘buckets’, along with the slogan: ‘finger licking good’.

For the very first time, his vision of bringing the recipe to the people had well and truly paid off.

Franchising remained the core of the business as expansion plans and the now well-known red and white stripped building were developed to attract tourists and residents to the brand.

It may be just under a few decades since Harland Sanders died, but his standards and belief in his products have lived on through the years. His secret recipe is one that is guarded closely even today, locked away in a vault in Louisville, Kentucky .

Only a handful of people know what goes into the recipe and they are sworn to secrecy. Meanwhile millions of people enjoy the Colonel’s product every day, right across the world.

Question: what is in your hands? What skill do you have? Is there a vision to take it to the ends of the earth?

I became a blogger just recently and I practically see the world in my sleep, waking up every morning with the passion to help somebody somewhere gain his /her self-confidence and power back to win his/her world. Guess what? the train is on ….days are going by, soon months,….then years. And I'll sure look back and say I affected life with the investment of my personality. Continue to watch this space, and you will see what I mean.

Now, that’s just a bit of me to get you inspired.

Get something fulfilling to do and go after it.The world is waiting for you.

To your Success...

No comments:

Post a Comment